The Ultimate Social Media Strategy for Service-Based Businesses in 2025

Your Customers Are Scrolling—Is Your Business Showing Up?

If you run a service-based business—whether it’s power washing, moving, lawn care, or laundry—your ideal customers are already on social media. The question is: Are they seeing you, or your competition?

In 2025, social media is no longer just a branding tool—it’s a lead generator, referral machine, and trust builder. But it only works if you know how to use it strategically.

Whether you’re starting from scratch or looking to tighten up your content game, this guide will walk you through a results-driven social media strategy that gets more clients in the door.

1. Pick the Right Platforms for Your Business

You don’t need to be on every platform. You need to be where your customers are—and where your content makes sense.

Best Platforms for Service Businesses:

• Instagram: Great for photos, stories, reels, and before/after visuals.

• Facebook: Still strong for local targeting, community groups, and older audiences.

• TikTok: Rising fast—perfect for DIY tips, transformation videos, and behind-the-scenes content.

• Google Business Profile (Bonus): Technically not social, but crucial for visibility. Post updates, photos, and promos here weekly.

  
  

  Pro Tip: Start with 1–2 platforms. Be consistent, then expand once you’ve got momentum.

2. Don’t Just Post—Plan With a Purpose

Posting randomly won’t move the needle. Instead, build a monthly content plan that balances:

• Trust-building: Before/after shots, testimonials, behind-the-scenes

• Authority: Quick tips, “how it works” reels, FAQs

• Sales: Promotions, limited-time offers, service reminders

• Personal touch: Meet the team, day-in-the-life, fun/seasonal posts

Sample Weekly Posting Schedule:

Day	Type of Post	Example
Monday	Tip/FAQ	“What’s the difference between epoxy and polished concrete?”
Wednesday	Before & After	“From grime to shine: this week’s driveway power wash”
Friday	Promo or Booking Push	“Only 2 moving slots left for the weekend—DM to book!”
Sunday	Behind the Scenes	“Prepping gear before we hit the job site”

3. Use Short-Form Video to Grab Attention

In 2025, short-form video is king. TikToks, Reels, and even YouTube Shorts are outperforming still images—and they don’t need to be fancy.

Easy Video Ideas for Service Businesses:

• Time-lapses of a job from start to finish

• “3 things to know before hiring a [your service]”

• Customer reaction after a job well done

• Quick before/after transitions

• Day-in-the-life clips

You can shoot everything on your phone—no need for expensive equipment.

Hot Tip: Add captions to your videos. Most users watch with the sound off, especially on Instagram.

4. Convert Followers Into Leads With the Right CTAs

A viral video is nice. A booked job is better.

Make sure every post has a clear call to action (CTA), like:

• “DM us for a free quote”

• “Click the link in bio to book a consultation”

• “Comment ‘INFO’ and we’ll message you”

• “Tag a friend who needs this”

Then make it easy to contact you. Use tools like:

• Linktree or Beacons (for multiple links in bio)

• A booking form on your website

• Auto-responses in your DMs (Instagram and Facebook both offer this!)

5. Leverage Local Hashtags and Geo-Tags

If you’re trying to reach people in a specific area, your content needs to tell social media that.

Add local signals to every post:

• Tag your location (town, neighborhood, nearby landmarks)

• Use geo-specific hashtags like:

  • #MaplewoodNJ

  • #NorthJerseyContractors

  • #BergenCountyMoms

• Mention your town in captions (e.g., “Another happy customer in South Orange!”)

This boosts your visibility in local search results and helps people nearby discover you organically.

6. Use Client Content and Testimonials

Nothing builds trust faster than real customer stories.

Ask clients for:

• A quick photo or video testimonial

• Permission to repost photos of your work

• A Google review (then screenshot and share it!)

Pair these with a thank-you caption and a call to book or refer. You’ll build authority fast—and future customers will feel more confident choosing you.

7. Stay Consistent Without Burning Out

Posting regularly is important—but that doesn’t mean daily. Aim for 3–4 quality posts a week and repurpose across platforms.

Ways to stay on track:

• Use Canva or CapCut to batch-create content

• Schedule posts with tools like Later or Metricool

• Use templates (like the ones we give Page 2 Media clients!) to make writing captions faster

• Set one day per week to plan your posts in bulk

8. Paid Social Media Ads: Worth It?

Once you’ve got some content traction, consider boosting your top-performing posts or running a simple ad campaign.

Social media ads are:

• Cheap to test (start with $5–$20/day)

• Hyper-local (you can target zip codes)

• Powerful when paired with a great landing page or offer

For example, a $100 boosted post featuring a “Spring Special” or “Free Quote This Week Only” can easily pay off with one new job.

9. Track What’s Working (and Do More of It)

The algorithm changes, but data doesn’t lie.

Every month, check:

• Which posts got the most engagement (likes, saves, shares, clicks)

• What types of content performed best (video vs photo, tips vs promos)

• Where your inquiries came from (ask every lead: “How’d you find us?”)

Double down on what works. Ditch what doesn’t. Simple.

10. Done-For-You Social Media That Actually Gets You Clients

Most small businesses don’t have the time (or desire) to be content creators. That’s where Page 2 Media comes in.

We create short-form videos, reels, and posts specifically for local service-based businesses—designed to convert, not just get likes.

When you work with us, we’ll handle:

• Monthly content planning

• Video creation (onsite or remote)

• Captions, hashtags, and scheduling

• Strategy that aligns with your goals

You stay focused on running your business—we’ll make sure your community sees you.

Ready to Grow Your Social Media Presence?

If your social media strategy is “post when I remember,” it’s time to level up.

Call or text Page 2 Media: 732-705-1517

Book your free strategy call: page2marketing.com

Follow us on Instagram & TikTok: @pg2media

Let’s turn your scrolls into sales.

TL;DR – Social Media Strategy Recap:

• Choose 1–2 platforms and post consistently

• Use video, before/afters, and real stories to build trust

• Always include a CTA (and make it easy to book)

• Tag your location and use local hashtags

• Use tools to batch, schedule, and stay on track

• Let Page 2 Media take it off your plate with done-for-you social content