What Should a Small Service Business Post on Social Media? (Even If You’re Not “Good” at It)

If you’re a small business owner—like a handyman, laundromat owner, or the “2 guys and a truck” type of team—you’ve probably asked yourself, “What the heck am I supposed to post on Instagram?” or “Do I even need to be on TikTok?”

The good news? You don’t need to be a content creator or go viral to win on social media. You just need to show up consistently, stay relatable, and speak directly to your local customers.

Here’s a full breakdown of what to post, how often, and how to actually make it happen (without spending all day on it).

1. Start With These 5 Go-To Post Ideas

You don’t need to reinvent the wheel. These five types of posts work for any local service business and can be reused again and again:

• Behind-The-Scenes: Show what a typical day looks like. People love to see the “real stuff.” Example: A 10-second clip loading your truck or restocking supplies.

• Client Results or Testimonials: Share a short story or a before/after if possible.

  Example: “We helped Sarah get her laundry done in 2 hours flat—while she worked from home!”

• Quick Tips: Give one small piece of advice. Doesn’t need to be fancy.

  Example: “Pro tip: Always label your moving boxes by room and by weight.”

• FAQs You Get All the Time: Turn questions into quick posts or short videos.

  Example: “Can I drop off laundry after hours? Yep—here’s how.”

• Offers or Reminders: Promote a current deal or just remind folks you’re available.

  Example: “Still booking for this weekend! Let us take care of your move 💪”

2. How Often Should You Post?

If you’re not posting at all right now, aim for 2-3 times per week. That’s plenty to stay active and top-of-mind. Once you get in a rhythm, you can scale to 4–5 times if you want.

Stick with what’s sustainable for you. Consistency > perfection.

3. Use the “Rule of 4” to Rotate Content Easily

Here’s a simple content calendar you can repeat every week:

Day	Content Type	Example
Monday	Quick Tip	“Never overload your washer. Here's why...”
Wednesday	Behind-the-Scenes	“Mid-week pickup runs. We’re out here 🚚”
Friday	Offer or CTA	“Need help this weekend? DM us now.”
Sunday	Client Story or FAQ	“How long does a full clean take? Let’s break it down.”

Feel free to switch the days around based on your schedule—but this helps you never run out of ideas.

4. Don’t Stress About Video—Use 1-Shot Reels

You don’t need editing skills or trending music. Just pull out your phone and film a single shot: you talking, showing something, or doing a quick demo.

Keep it under 30 seconds. Use captions or voiceover if you can.

Some easy one-shot ideas:

• “Here’s what I always pack first when I’m moving someone.”

• “Here’s how to fold a fitted sheet in 15 seconds.”

• “Why I recommend clients schedule weekday cleanings.”

Bonus: Use your brand colors (like a gold or dark gray shirt!) or put your logo in the background.

5. Add a Call-to-Action (CTA) to Every Post

Tell your audience exactly what you want them to do next. You don’t have to be salesy—just clear.

Some good examples:

• “Text us to book your drop-off: 732-705-1517”

• “Click the link in our bio to schedule a free call.”

• “Tag a friend who needs this service!”

Rotate between booking CTAs, educational ones (like “save this tip!”), and engagement CTAs (like “comment below”).

6. Use Your Captions to Show Personality

Don’t worry about being overly polished. The more human you are, the more people will connect.

Keep captions short, friendly, and written like you talk. Emojis are fine. Use short paragraphs and line breaks to make things readable.

Example:

Busy week? We’ve got you 💪 We’re still booking Friday and Saturday laundry pickups. DM us or call 732-705-1517 to grab a spot.

7. Tools to Make It Easier

Here are a few free or cheap tools to help you stay consistent:

• Canva (for post graphics)

• CapCut (for simple video edits or captions)

• Later or Meta Business Suite (to schedule posts in advance)

• Notes App or Google Docs (to save your post ideas)

Set aside 30–60 minutes on Sunday to prep the week and you’ll be ahead of 90% of your competitors.

Conclusion: You’ve Got This

You don’t need to be a social media expert—you just need to start. The key is staying active, being relatable, and helping your audience see the real value in what you do.

And if you want help building a content plan that actually brings in leads?

📞 Book a free strategy call with Page 2 Media and let’s create a plan that works for your business and schedule.