How Often Should I Post on Social Media for My Small Business?

taryn
Mar 5
4 min read

Consistency Beats Creativity

You’ve probably heard that your business needs to be on social media. But if you’re a busy owner-operator—whether you're running a laundromat in Elizabeth or a power-washing crew in Maplewood—you might be asking:

“How often should I post? Every day? A few times a week? And on which platforms?”

It’s a fair question. The algorithm moves fast. Customers are distracted. And the last thing you want is to pour time into social media that doesn’t bring results.

At Page 2 Media, we help small service businesses simplify their content strategy and create a posting rhythm that’s sustainable—and actually drives leads.

Let’s break down what works in 2025 for local service-based businesses when it comes to posting frequency, platform choice, and content type.

First, What Are You Trying to Achieve?

Not every business has the same goal for social media. Here are a few common ones:

Build awareness in your local community
Show off recent jobs or satisfied customers
Get more website traffic or quote requests
Educate your audience (and stand out from competitors)
Stay top-of-mind so people call you when they need you

Your goal should determine your strategy—not the latest trend or someone else’s schedule.

The Golden Rule: Quality + Consistency > Quantity

Posting every day might sound productive, but if the content is rushed or off-brand, it won’t do much.

On the other hand, posting just once a week—but showing a real job, customer result, or tip—can build serious trust and momentum over time.

Here’s the truth: You don’t need to go viral. You need to stay visible and credible.

For most local service businesses, the sweet spot is:

Instagram: 3–4 times per week
Facebook: 2–3 times per week
Google Business Profile posts: Once per week
TikTok (if applicable): 2–3 short videos per week
Email/SMS: 1–2 times per month

Platform by Platform: What Actually Works

1. Instagram (Your Visual Proofboard)

Best for: Laundromats, cleaners, painters, stylists, pressure washers, etc.

Content ideas:

Before/after photos or videos
Short “day in the life” or behind-the-scenes Reels
Customer testimonials
Tips or FAQs with simple graphics
Service spotlights (e.g., “Why epoxy floors?”)

Posting goal: 3–4 times per week

Include Stories 2–3x per week with quick updates or behind-the-scenes clips.

2. Facebook (Your Local Community Hub)

Best for: Any business serving a local area—especially ones whose clients are 35+.

Content ideas:

Photos from recent jobs
Local partnerships or events
Customer shout-outs and reviews
Seasonal offers or reminders
Blog post links for SEO

Posting goal: 2–3 times per week

Also join local community or neighborhood groups (as your business page, if allowed) and share posts organically.

3. Google Business Profile (Your Free SEO Boost)

Best for: Everyone. This is crucial for local visibility.

Content ideas:

Weekly post with a photo and short update (50–100 words)
Customer review screenshots
Promotions or seasonal reminders
Behind-the-scenes work photos with location tags

Posting goal: Once a week (at least)

Google rewards activity here—especially when combined with good reviews.

4. TikTok (If You’re Camera-Friendly)

Best for: Younger business owners or brands that can show off visual work (cleaning, restoration, painting, etc.)

Content ideas:

Quick tutorials or time-lapses
“Satisfying” before-and-afters
Business owner personality content
Response videos to common questions
Myths about your industry

Posting goal: 2–3 short videos per week

You don’t need to dance or trend-hop. Just show up as you are, consistently.

5. Email or SMS (Your Follow-Up Engine)

Best for: Businesses with repeat customers or seasonal services

Content ideas:

Monthly updates
Promotions or service reminders
Quick tip of the month
Customer success story
"We miss you" check-ins

Frequency goal: 1–2 per month

This is one of the highest ROI channels—and very underutilized in service industries.

Don’t Have Time? Do This Instead:

If you’re solo or slammed with work, here’s a minimum viable social plan that still moves the needle:

One Instagram post per week (with a location tag and hashtag)
One Google Business Profile post per week
One new customer review per month
One customer story or tip you turn into both a Facebook post and email
One 60-minute content day per month (film 4–5 short videos and schedule them)

At Page 2 Media, we help clients batch content like this in one shot, then schedule everything out. It’s a great way to stay consistent without doing it daily.

FAQ: Common Social Posting Questions

Q: Is it better to post at a certain time of day?

Yes. Try 8–10 AM or 6–8 PM local time when your audience is most active.

Q: Should I post the same content on Facebook and Instagram?

It’s okay to repurpose—just tweak the caption or image size slightly. Cross-posting is better than doing nothing.

Q: Do I need hashtags?

Yes—especially on Instagram. Use a mix of local (#MaplewoodNJ, #ElizabethLaundromat) and service-based tags (#PowerWashing, #EpoxyFloors).

Q: How do I know it’s working?

Watch for:

More calls or messages
Increased views or clicks
More engagement from locals
Google search appearance improvements

What Happens When You Post Consistently?

You become the go-to name in your area. Customers start tagging you in local groups. Your brand feels trustworthy, visible, and modern—even if you’re a one-person operation.

Best of all, you attract better jobs, not just more jobs. People hire who they recognize.