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What Makes a “Small Business Brand” Work in 2025? (Hint: It’s Not a Logo)
Branding Isn’t Just for Big Corporations When small business owners hear the word “branding,” they often think of: • Logos • Fonts •...

taryn
May 74 min read
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How to Get More Google Reviews (Without Sounding Desperate)
Why Google Reviews Matter More Than Ever Imagine you’re a homeowner in Elizabeth, NJ, looking for someone to power wash your driveway....

taryn
Apr 305 min read
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Brand Consistency: The Secret Sauce Behind Small Business Success
People Buy from Brands They Recognize Ever walk into a new neighborhood and spot the familiar red, yellow, and white of a McDonald's? You...

taryn
Apr 234 min read
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DIY vs. Done-For-You Marketing: What’s Right for Your Small Service Business?
The Marketing Dilemma If you own a small business—especially one that’s service-based—you’ve probably wrestled with this question:...

taryn
Apr 164 min read
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Local SEO for Service Businesses: Why It Matters and How to Nail It in 2025
Local SEO = More Jobs Without More Ads If you run a service-based business—a laundromat, HVAC repair company, power washing service,...

taryn
Apr 94 min read
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What Should I Post? A Simple Content Guide for Service-Based Businesses
Why Content Feels So Hard (and How to Fix It) If you run a service business, you’ve probably said this at least once: “I know I should be...

taryn
Apr 24 min read
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Turn One Job Into Five: Local Referral Marketing That Actually Works
The Best Marketing Is Still Word-of-Mouth—Here’s How to Multiply It Let’s be real: getting a customer is hard.Keeping them is harder.And...

taryn
Mar 265 min read
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Stop Wasting Time: A Simple Local Marketing Plan That Actually Works
Why Most Local Marketing Fails You're not alone if you’ve tried a few ads, boosted some Facebook posts, maybe even hired a designer or...

taryn
Mar 194 min read
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What “Branding” Really Means for Small Service Businesses (And Why It Matters More Than You Think)
You Already Have a Brand (Whether You Like It or Not) When you hear the word “branding,” you might think of logos, fonts, and maybe some...

taryn
Mar 124 min read
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How Often Should I Post on Social Media for My Small Business?
Consistency Beats Creativity You’ve probably heard that your business needs to be on social media. But if you’re a busy...

taryn
Mar 54 min read
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7 Marketing Mistakes Local Service Businesses Make (And How to Fix Them)
Marketing Doesn't Have to Be So Hard You started your business to offer a service, not to master Instagram reels or study SEO algorithms....

taryn
Feb 264 min read
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Why Local Service Businesses Need a Strong Digital Presence in 2025 (And How to Build One Without Burning Out)
If You’re Not Online, You’re Invisible Running a service business in 2025 isn’t what it used to be. Whether you’re operating a...

taryn
Feb 194 min read
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